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Build Positive Brand Awareness with The Next Gen
Our financial literacy platform engages kids and teens with fun, dynamic, and practical financial education that builds trust and familiarity with your credit union. Every parent knows how quickly kids grow up, and today’s kids and teens will soon be tomorrow’s active banking members. Make sure your institution is their first choice.
Studies show that brand recognition can begin as early as age 3 and loyalty can start as early as age 7. This makes early engagement critical. So, how can credit unions attract younger members?
With KidVestors, you can capture market share with both Gen Z and Gen Alpha where it counts. Over 60% of our students are between the ages of 12 and 18, the ideal age to introduce your institution as the go-to choice for their financial journey. Whether they’re preparing to cash their first paycheck or exploring financial independence as graduating seniors, KidVestors helps position your institution at the forefront of their minds.
Grow Your Membership By Engaging The Next Gen
Engage the Next Generation Early: Reach young students who haven’t yet committed to a financial institution, positioning your credit union as their first choice when they’re ready to bank.
Connect with Parents: With 91% of parents wanting a youth bank account, partnering with KidVestors allows credit unions to connect with parents who are key decision-makers.
Leverage Educational Resources: Credit unions can tap into KidVestors' fun, gamified financial education platform without needing to integrate or white-label, (still optional) providing value without heavy lift.
Boost Deposit Growth: Through KidVestors' "Earn While You Learn" feature, credit unions can see an increase in deposits from students as they engage with the platform.
Expand Reach Through Schools: KidVestors' relationships with schools amplify your credit union’s visibility, helping to build future membership by staying top of mind for students.
Stay Relevant for Future Banking Needs: By partnering with KidVestors, credit unions can be the go-to choice when students are ready to open their first checking account, get a debit/credit card, or apply for a loan.
Prominent Logo Placement And...
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Brand Exposure to Gen Z, Gen Alpha, and Millennials
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Access to a Growing Market of Parents and Educators
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Increased Trust and Credibility
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Association with Financial Literacy Education:
Empower Your Community By Collaborating With KidVestors
73%
Of KidVestor students identify as Black, Hispanic/Latino, Asian, or Indian
Carrying out our mission of Financial Inclusion for All, we create culturally relevant content that resonates with diverse audiences.
60%
Of students are between 12-18 yo.
While we serve all students, we place special emphasis on preparing older students, closer to graduation, with practical tools and financial skills to ensure they are ready for the real world.
55%
Financial literacy improvement rates
Thanks to our unique approach to teaching finance in a fun, relatable, and easy-to-understand way, our students are achieving an impressive 55% improvement from pre- to post-assessment.
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